UK promotional company BOXXER and NBC Sports have announced a media rights partnership that will bring BOXXER events to U.S. audiences.
The bouts will stream live and exclusively on NBCUniversal’s streaming platform Peacock with select events airing on NBC.
“We’re excited to bring boxing back to NBC Sports and, with the sport’s debut on Peacock, begin a new chapter in NBC Sports’ storied boxing history,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports.
Founded by promoter Ben Shalom, BOXXER airs their events live and exclusively on Sky Sports in the UK and Ireland, after the UK sports broadcaster signed BOXXER as its exclusive British provider of boxing content in 2021.
The new partnership between BOXXER and NBC Sports will provide trans-Atlantic distribution of Sky Sports’ production.
The deal will see BOXXER fight nights added to NBC Sports’ portfolio of sport programming, which includes the Olympic Games, Premier League, Sunday Night Football, Big Ten Football and Basketball, Notre Dame Football, NASCAR, golf and more.
The ultimate goal will be to bring BOXXER events to the United States.
The action begins on Saturday, October 21 live from The O2 in London when #1 and #2 world ranked light heavyweights Joshua Buatsi and Dan Azeez put a decade long friendship aside to battle for bragging rights and a shot at the WBA World Title live on Peacock.
Shalom said: “We’re delighted to announce this landmark partnership with NBC Sports, in what is a major moment for the company, allowing audiences across the USA to watch our stars in action throughout the year. NBC Sports reaches millions of fans every day, providing an incredible platform Stateside for BOXXER and our elite roster. We look forward to kickstarting the partnership with a huge show on 21st October, as Joshua Buatsi and Dan Azeez put it all on the line at The O2 in London.”