SFT MMA Xtreme Preparing For 2021 Opener As Reruns Of Past Events Drew Huge Viewing Numbers On Brazilian Television During Pandemic

As SFT MMA Xtreme prepares for its tentative June twenty sixth return in Brazil, regardless of being impacted by the COVID-19 pandemic that resulted in cancellations of a number of occasions, together with these scheduled in the USA and Mexico, the promotional firm was capable of keep related by airing reruns of previous occasions

SFT MMA Xtreme replays have been proven each Saturday on Brazilian tv, Band, and have been so properly acquired by fight sports activities followers that viewing numbers have been almost as excessive as these most reside vents.

A current survey performed by “MMA TV Rankings,” primarily based on the common viewers for the highest 5 MMA occasions most watched on tv in America in 2021, revealed that SFT had higher comparative viewing numbers than in comparison with UFC, Combate Americas, ONE Championship, PFL and Bellator throughout the identical interval.
In accordance with this report, the UFC averaged of 710,000 viewers on ABC and ESPN, 351,000 on Univision for Combate Americas, 274,000 on TNT for ONE Championship, 156,000 on ESPN2 for PFL and 95,000 for Bellator on Showtime.

Though the general common combining the 5 MMA organizations was 1.5 million, SFT common 1.2 million viewers on Band.

The January sixteenth UFC occasion on ABC, headlined by Max Halloway and Calvin Kattar, had a mean 1.2 million viewers. The SFT Awards #2 present, proven on Band, registered 1.1 million viewers. Final yr, SFT 23 averaged 1.4 million, SFT 21 had 1.5 million, and replays of SFT from June common 1,.8 million.

“I used to be shocked by these numbers and, on the identical time, very completely happy,” SFT president David Hudson mentioned. “After I arrived at SFT, after the fourth season, we had the concept to do extra occasions that includes feminine MMA. We have been questioned and warned that every part was going to go mistaken, however it proved to be the precise reverse. The venue was full and proper as much as immediately, these feminine occasions (SFT 6, 17 and 22) have been our greatest, Our present in Mexico was additionally an amazing success, so I proved to everybody that feminine MMA had followers and simply as many good fights as males. All people mentioned I used to be loopy to match Brazilian states, Sao Paul versus Rio, in SFT 12, which stays out best-ever occasion. They believed MMA doesn’t not have true followers in Brazil, that folks solely go watch their instructors and gymnasium companions, however that was the best way issues had been finished in Brazil previous to SFT 12. Our viewers have elevated, and we’ve been displaying reruns for 14 months, since reside occasions haven’t been held with followers because the begin of the pandemic. The excellent news is that the numbers have been maintained. I’m completely happy however wish to do higher. I used to be impressed. I noticed our numbers right here and UFC’s in the USA and their numbers by no means got here near what we did right here in Brazil.

“The 5 greatest MMA occasions mixed that have been proven within the U.S. had viewer numbers solely slightly larger than what SFT did alone in Brazil. UFC is the largest promotion on this planet – SFT isn’t corresponding to UFC – however we’re actually heading in the right direction. SFT is a machine able to doing far more. I want to spotlight SFT extra on our social networks and on our YouTube channel, which has change into more and more strong with spectacular numbers. We did an amazing job for 3 years, one in every of which was throughout the pandemic with virtually no reside occasions with followers. Put up-pandemic, SFT intends to strengthen our work in Brazil, United States and Mexico. Increasingly, athletes wish to be seen, and SFT offers them that visibility.”

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