SFT MMA Xtreme preparing for 2021 opener in Brazil

2020 SFT MMA Fighter of the Yr Manoel “Manumito” Sousa

SAO PAULO, Brazil (Could 17, 2021) – As SFT MMA Xtreme prepares for its tentative June twenty sixth return in Brazil, regardless of being impacted by the COVID-19 pandemic that resulted in cancellations of a number of occasions, together with these scheduled in america and Mexico, the promotional firm was in a position to keep related by airing reruns of previous occasions

SFT MMA Xtreme replays have been proven each Saturday on Brazilian tv, Band, and have been so nicely obtained by fight sports activities followers that viewing numbers have been almost as excessive as these most reside vents.

A latest survey carried out by “MMA TV Rankings,” primarily based on the typical viewers for the highest 5 MMA occasions most watched on tv in America in 2021, revealed that SFT had higher comparative viewing numbers than in comparison with UFC, Combate Americas, ONE Championship, PFL and Bellator throughout the identical interval.

In response to this report, the UFC averaged of 710,000 viewers on ABC and ESPN, 351,000 on Univision for Combate Americas, 274,000 on TNT for ONE Championship, 156,000 on ESPN2 for PFL and 95,000 for Bellator on Showtime.

Though the general common combining the 5 MMA organizations was 1.5 million, SFT common 1.2 million viewers on Band.

The January 16th UFC occasion on ABC, headlined by Max Halloway and Calvin Kattar, had a median 1.2 million viewers. The SFT Awards #2 present, proven on Band, registered 1.1 million viewers. Final yr, SFT 23 averaged 1.4 million, SFT 21 had 1.5 million, and replays of SFT from June common 1,.8 million.

“I used to be shocked by these numbers and, on the similar time, very comfortable,” SFT president David Hudson stated. “After I arrived at SFT, after the fourth season, we had the concept to do extra occasions that includes feminine MMA. We have been questioned and warned that all the pieces was going to go incorrect, however it proved to be the precise reverse. The venue was full and proper as much as in the present day, these feminine occasions (SFT 6, 17 and 22) have been our largest, Our present in Mexico was additionally a terrific success, so I proved to everybody that feminine MMA had followers and simply as many good fights as males. All people stated I used to be loopy to match Brazilian states, Sao Paul versus Rio, in SFT 12, which stays out best-ever occasion. They believed MMA doesn’t not have true followers in Brazil, that individuals solely go watch their instructors and fitness center companions, however that was the way in which issues had been carried out in Brazil previous to SFT 12. Our viewers have elevated, and we’ve been displaying reruns for 14 months, since reside occasions haven’t been held with followers for the reason that begin of the pandemic. The excellent news is that the numbers have been maintained. I’m comfortable however need to do higher. I used to be impressed. I noticed our numbers right here and UFC’s in america and their numbers by no means got here near what we did right here in Brazil.

“The 5 largest MMA occasions mixed that have been proven within the U.S. had viewer numbers solely a bit larger than what SFT did alone in Brazil. UFC is the most important promotion on this planet – SFT isn’t akin to UFC – however we’re actually heading in the right direction. SFT is a machine able to doing far more. I wish to spotlight SFT extra on our social networks and on our YouTube channel, which has turn out to be more and more stable with spectacular numbers. We did a terrific job for 3 years, one in every of which was through the pandemic with virtually no reside occasions with followers. Publish-pandemic, SFT intends to strengthen our work in Brazil, United States and Mexico. Increasingly more, athletes need to be seen, and SFT offers them that visibility.”

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