Collaboration will see pair stage superstar and crossover fights.
- KSI has a social media following of over 34m
- Deal follows Wasserman’s acquisition of Workforce Sauerland in March
Wasserman Boxing has teamed up with YouTube star JJ ‘KSI’ Olatunji to kind a brand new boxing promotion firm.
The partnership between the boxing division of company large Wasserman, KSI and his administration staff Correct Loud will give attention to superstar and crossover bouts.
KSI, who has greater than 34 million mixed subscribers throughout his social media channels, has already topped the invoice for 3 boxing exhibits, together with two fights in opposition to YouTube rival Logan Paul. Now, having proved his field workplace attraction, the 28-year-old plans to make a mark on the boxing enterprise as a promoter.
Wasserman Boxing will present its experience for the brand new firm, which is aiming to ‘set a brand new business normal for boxing occasions’.
A launch date for the brand new enterprise shall be introduced within the coming days.
For Wasserman Boxing, the collaboration is the division’s largest announcement because the wider company acquired the Team Sauerland promotion company in March to kind its new boxing entity.
“Since beating Logan Paul, I’ve been plotting my subsequent transfer in boxing,” mentioned KSI. “Every time I make a transfer, it’s all the time huge. I’m excited to announce that I’ve partnered with the Sauerland brothers, Wasserman Boxing and Correct Loud to create my very own boxing promotion.
“Prepare for some unbelievable occasions that includes the most important names from the world of sport and leisure.”
Kalle Sauerland, head of world boxing at Wasserman, added: “This can be a main transfer for the boxing and leisure industries. KSI is a mega-star with enormous crossover attraction. He is aware of find out how to market himself and he is aware of find out how to promote occasions. He’ll deliver a brand new viewers to the game of boxing.”