Katie Taylor vs Amanda Serrano drew in 1.5 million viewers

Each Katie Taylor vs Amanda Serrano and Stevenson-Valdez draw encouraging viewing figures regardless of the contests going down on the identical evening, writes George Gigney in his media assessment

MUCH is usually made from the fluctuating reputation of boxing. Some nonetheless examine this contemporary period with the Nineteen Sixties and 70s, when the game was one of many most-watched and most talked about on this planet. Others level to the attention watering sums of cash present boxers command as proof of boxing’s prevailing relevance. Whereas it might be silly to suppose boxing is wherever close to the cultural standing it as soon as held, there are undoubtedly optimistic indicators rising virtually on a weekly foundation now. Streaming service DAZN – which has not had the simplest of rides since bursting onto the scene a number of years in the past with a frightening warfare chest – this previous week launched viewing figures for the current Katie Taylor vs Amanda Serrano superfight.

The 2 girls apparently drew in 1.5 million viewers, a brand new file for a feminine boxing match. These viewers got here from over 170 completely different territories the world over and the DAZN app was the best grossing sports activities app globally on Apple and Google over that weekend.

DAZN, like most streaming companies, hardly ever releases viewing figures and when it does so it’s just for occasions which were an simple success, similar to this one. So it’s laborious to correctly contextualise these figures.

That being mentioned, this can be a particular win for boxing. DAZN remains to be establishing itself as a significant participant within the sports activities broadcasting panorama. Ladies’s boxing can also be nonetheless very a lot in its progress section.

So for an rising department of the game to carry out so effectively on a comparatively new platform speaks volumes. The likes of Taylor and Serrano, and certainly all these concerned in staging the occasion, have made an impression on the game that might be felt for years to return.

ESPN additionally pulled some encouraging viewing figures over that very same weekend. Shakur Stevenson’s dominant win over Oscar Valdez had a mean viewers of 1,353,000, in line with Nielsen Media Analysis. That determine doesn’t embrace those that watched the combat on ESPN+, as ESPN doesn’t launch viewing figures from its streaming platform to Nielsen.

The published peaked at 1,440,000. After all ESPN is the biggest sports activities broadcaster within the US, which matches some strategy to explaining these numbers, and likewise means that the combat may have attracted an excellent bigger viewers.

Neither Stevenson nor Valdez are established stars but, although. That’s now more likely to change for the previous given how good he regarded and the way brilliant his future appears. So to drag in an viewers of this measurement is undoubtedly a step in the suitable path for the younger expertise.

This previous weekend DAZN aired Dmitry Bivol’s upset win over Canelo Alvarez, the game’s largest star. Provided that, even on paper, this was one in all Canelo’s hardest assessments there was a comparatively small quantity of promotion earlier than the combat.

We might by no means know if that had an impression on what number of tuned in. It’s additionally value noting that this was Canelo combating on Cinco de Mayo weekend; an incidence that doesn’t want a lot hype. It’s going to all the time draw enormous crowds.

The commentary was additionally irritating, which is turning into a regarding pattern on DAZN’s US broadcasts. Todd Grisham led the commentary crew however supplied little perception into the combat. Mike Costello, who heads up DAZN’s main UK broadcasts, all the time does a wonderful job of calling the motion intimately and leaving room for his colleagues so as to add knowledgeable perception.

For Canelo-Bivol, DAZN had Sergio Mora and Daniel Jacobs readily available as color commentators whereas Chris Mannix would chime in between rounds. Regardless of being the one man to have truly fought Canelo out of this crew, Jacobs was known as upon disappointingly little.

The crew had been fairly honest within the evaluation of the combat although. They praised Bivol’s work and famous how pissed off Canelo appeared at instances. Mannix’s scorecard was additionally aligned with how the combat truly performed out, one thing that may’t all the time be mentioned.

What was attention-grabbing was how Canelo spoke about his quick future throughout the post-fight press convention. He remained comparatively elegant in defeat, providing no excuses although claiming that he felt he deserved the choice.

He additionally insisted he’ll invoke his rematch clause with Bivol, nevertheless wouldn’t affirm that he’ll pursue that combat as his subsequent one. The plan, had been he to have overwhelmed Bivol, was for Canelo to then have a 3rd combat with Gennadiy Golovkin in September.

So he may nonetheless transfer right into a trilogy bout with “GGG” subsequent, which comes with potential dangers and advantages. There’s, in fact, the substantial monetary rewards that will include a Golovkin combat and a win would additionally set Canelo again on the suitable course. Nonetheless he would even be coming again down in weight from 175lbs.

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Returning to the subject of Taylor-Serrano, promoter Eddie Hearn spoke to numerous reporters throughout the week about the potential for a rematch. There have been very actual discussions about staging a second bout between the 2 at Croke Park, the enduring stadium in Dublin.

That is but additional proof of the big impression Taylor is having on the game of boxing. Bringing a giant combat evening to Croke Park is one thing not even Conor McGregor has been in a position to do.

Nonetheless, Hearn did additionally point out the potential for Taylor participating in crossover boxing fights with outstanding MMA fighters like Cris ‘Cyborg’ Justino and Holly Holm. The Serrano rematch would absolutely generate extra curiosity and, due to this fact, cash. Let’s hope so, anyway.

The BBC typically comes below fireplace for not offering boxing with the protection it maybe deserves, although this previous week there was an attention-grabbing function on their website which went behind the scenes of Tommy Frank’s current British title defence towards Craig Derbyshire.

It’s a comparatively quick piece but it surely’s good to see extra in-depth protection of a lot smaller reveals on a significant platform like BBC Sport.

Boxing on the field

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Might 15

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