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On Sunday, June 6, 2021 the TAAT™ emblem was made seen to a world viewers of thousands and thousands of viewers of the Floyd Mayweather vs Logan Paul boxing match by way of PPV in addition to a wide range of media sources earlier than, throughout, and after the combat. Members of Mr. Mayweather’s entourage donned baseball caps with the TAAT™ emblem on the entrance, proven by media shops to incorporate ESPN, Sky Sports activities, and Barstool, in addition to on Mr. Paul’s Instagram account (20.1 million followers). Moreover, Mr. Mayweather shared a brief video clip wherein he personally introduces TAAT™ on his Instagram account (26.3 million followers), which garnered greater than 4 million complete views. In the course of the weekend of the combat, curiosity in TAAT™ spiked, with free pattern pack requests on TryTAAT growing by as a lot as 15.5x in comparison with weekends within the month of Could 2021.
LAS VEGAS and VANCOUVER, British Columbia, June 08, 2021 (GLOBE NEWSWIRE) — TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Firm” or “TAAT™”) is happy to announce that after the Sunday, June 6, 2021 boxing match between world champion boxer Floyd Mayweather and Web character Logan Paul, the TAAT™ emblem was exhibited to thousands and thousands of worldwide viewers between the pay-per-view (“PPV”) occasion stream on Showtime (subsidiary of ViacomCBS) in addition to a number of types of post-fight media by way of channels to incorporate ESPN, Sky Sports activities, and Barstool. In a press launch dated June 1, 2021, the Firm introduced that it had entered right into a sponsorship settlement for members of Mr. Mayweather’s entourage to put on baseball hats displaying the TAAT™ emblem earlier than, throughout, and after the combat, which might stand to supply a excessive degree of visibility for the model. The match, which befell on the 65,326-seat Onerous Rock Stadium in Miami, Florida, had an unprecedented degree of PPV demand which overwhelmed Showtime’s servers, leading to momentary interruptions for a lot of viewers. Statistics relating to the variety of “buys” of Sunday’s boxing match haven’t but been launched by Showtime, although fights with Mr. Mayweather maintain three of the highest 4 all-time data for PPV purchases together with 4.3 million “buys” of his most up-to-date combat towards Conor McGregor in 20171.
A photograph accompanying this announcement is obtainable at
https://www.globenewswire.com/NewsRoom/AttachmentNg/69bf6afe-b76e-48f0-b4b9-beea3202b00d
A photograph accompanying this announcement is obtainable at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6001017f-e7e6-47e4-a5fd-5b6a326d8667
A photograph accompanying this announcement is obtainable at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a2daf40d-28b3-4f51-a8b3-46876179a2f4
Readers utilizing information aggregation providers could also be unable to view the media above. Please entry SEDAR or the Investor Relations part of the Firm’s web site for a model of this press launch containing all printed media.
A photograph accompanying this announcement is obtainable at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a0ff950b-e7c5-4e3d-9b75-b7cdac9aef37
The unique Tweet could be seen by clicking here.
Readers utilizing information aggregation providers could also be unable to view the media above. Please entry SEDAR or the Investor Relations part of the Firm’s web site for a model of this press launch containing all printed media.
Along with visibility of the TAAT™ emblem on the headwear of Mr. Mayweather’s entourage earlier than, throughout, and after the boxing match, Mr. Mayweather additionally posted a video introducing TAAT™ on his Instagram profile (26.3 million followers) in each “timeline” and “story” posts, which acquired greater than 4 million mixed views in roughly 48 hours. Mr. Mayweather’s video clip could be seen on the Firm’s YouTube channel by clicking here. Mr. Paul additionally posted footage wherein the TAAT™ emblem could be seen, as proven beneath, on his personal Instagram account (20.1 million followers) which garnered practically 2.3 million views inside 13 hours of being posted2.
A photograph accompanying this announcement is obtainable at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0b909e85-8aab-4fd1-b663-e43d4fe2b74f
The video clip could be seen on the Firm’s YouTube channel by clicking here.
Readers utilizing information aggregation providers could also be unable to view the media above. Please entry SEDAR or the Investor Relations part of the Firm’s web site for a model of this press launch containing all printed media.
A photograph accompanying this announcement is obtainable at
https://www.globenewswire.com/NewsRoom/AttachmentNg/863227c2-4f66-4e04-b07e-f88269c61032
The unique submit on Mr. Paul’s Instagram profile could be seen by clicking here.
Readers utilizing information aggregation providers could also be unable to view the media above. Please entry SEDAR or the Investor Relations part of the Firm’s web site for a model of this press launch containing all printed media.
Over the weekend, the Firm’s TryTAAT touchdown web page acquired new guests from roughly 30 totally different international locations. Customers who visited the web page by way of which a complimentary pack of TAAT™ Authentic, Easy, or Menthol could be requested had been transformed into pattern requests at a fee of over 14.3%, and the entire variety of pattern requests for the weekend was as a lot as 15.5 instances increased than weekends within the month of Could 2021. Moreover, the Firm’s mixed followings on Instagram grew by roughly 200% between its TAATGlobal and TryTAAT channels after the boxing match on Sunday.
TAAT™ CEO Setti Coscarella commented, “Our sponsorship of Floyd Mayweather’s entourage has led to the best visibility for the TAAT™ model since its inception. Not solely did thousands and thousands upon thousands and thousands of people who smoke aged 21+ all over the world see the TAAT™ emblem on the baseball hats of his group members on the PPV stream and thru varied different media, Mr. Mayweather additionally posted a video on his Instagram timeline and story introducing TAAT™, describing the way it aligns together with his philosophy in direction of competitiveness and greatness. Along with vital traction on our net properties which has transformed to new person engagement in addition to a spike in purchases and pattern pack requests, we’ve got additionally began to obtain sponsorship curiosity from different notable figures in fight sports activities, a class wherein we intend on constructing a model presence going ahead based mostly on the success of our sponsorship of Mr. Mayweather’s group.”
Sources
2 – https://www.instagram.com/p/CPz2apKJ84z/
On behalf of the Board of Administrators of the Firm,
TAAT™ GLOBAL ALTERNATIVES INC.
“Setti Coscarella”
Setti Coscarella, CEO and Director
For additional info, please contact:
TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[email protected]
THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.
About TAAT™ International Alternate options Inc.
The Firm has developed TAAT™, which is a tobacco-free and nicotine-free different to conventional cigarettes supplied in “Authentic”, “Easy”, and “Menthol” varieties. TAAT™’s base materials is Past Tobacco™, a proprietary mix which undergoes a patent-pending refinement approach inflicting its scent and style to resemble tobacco. Below govt management with “Massive Tobacco” pedigree, TAAT™ was launched first in the USA in This fall 2020 because the Firm seeks to place itself within the $814 billion1 world tobacco trade.
For extra info, please go to http://taatglobal.com.
References
1British American Tobacco – The Global Market
Ahead-Wanting Statements
This information launch incorporates “forward-looking info” inside the which means of relevant Canadian securities laws. Typically, however not at all times, forward-looking info and knowledge could be recognized by way of phrases akin to “plans”, “expects” or “doesn’t count on”, “is predicted”, “estimates”, “intends”, “anticipates” or “doesn’t anticipate”, or “believes”, or variations of such phrases and phrases or state that sure actions, occasions or outcomes “might”, “might”, “would”, “may” or “will” be taken, happen, or be achieved. Ahead-looking info on this information launch consists of statements relating to the anticipated efficiency of TAAT™ within the tobacco trade, along with the next: Potential outcomes from and/or results of the Firm’s sponsorship of the entourage of Floyd Mayweather throughout his boxing match towards Logan Paul on Sunday, June 6, 2021. The forward-looking info displays administration’s present expectations based mostly on info at the moment accessible and are topic to quite a few dangers and uncertainties which will trigger outcomes to vary materially from these mentioned within the forward-looking info. Though the Firm believes that the assumptions and elements utilized in making ready the forward-looking info are cheap, undue reliance shouldn’t be positioned on such info and no assurance could be provided that such occasions will happen within the disclosed timeframes or in any respect. Elements that might trigger precise outcomes or occasions to vary materially from present expectations embody: (i) antagonistic market circumstances; (ii) modifications to the expansion and measurement of the tobacco markets; and (iii) different elements past the management of the Firm. The Firm operates in a quickly evolving atmosphere. New threat elements emerge every so often, and it’s unattainable for the Firm’s administration to foretell all threat elements, nor can the Firm assess the influence of all elements on Firm’s enterprise or the extent to which any issue, or mixture of things, might trigger precise outcomes to vary from these contained in any forward-looking info. The forward-looking info included on this information launch are made as of the date of this information launch and the Firm expressly disclaims any intention or obligation to replace or revise any forward-looking info whether or not because of new info, future occasions or in any other case, besides as required by relevant regulation.
The statements on this information launch haven’t been evaluated by Well being Canada or the U.S. Meals and Drug Administration. As every particular person is totally different, the advantages, if any, of taking the Firm’s merchandise will fluctuate from individual to individual. No claims or ensures could be made as to the consequences of the Firm’s merchandise on a person’s well being and well-being. The Firm’s merchandise should not meant to diagnose, deal with, remedy, or stop any illness.
This information launch might comprise trademarked names of third-party entities (or their respective choices with trademarked names) sometimes in reference to (i) relationships had by the Firm with such third-party entities as referred to on this launch and/or (ii) consumer/vendor/service supplier events whose relationship with the Firm is/are referred to on this launch. All rights to such emblems are reserved by their respective homeowners or licensees.
Assertion Concerning Third-Get together Investor Relations Corporations
Disclosures referring to investor relations companies retained by TAAT™ International Alternate options Inc. could be discovered underneath the Firm’s profile on http://sedar.com.
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