In-home boxing startup raises $20m as working out from home seems here to stay

From The Hustle

Cue “Eye of the Tiger.” At-home boxing startup Liteboxer (how have we not heard of this?) scored $20m in funding to get its machine in entrance of extra clients, per TechCrunch.

Liteboxer is a freestanding protect with 6 targets that mild as much as present you when and the place to punch. Hits are timed to music, and boxers are scored on accuracy and energy.

The gadget retails for ~$1.5k, whereas a $29/month subscription contains exercises with Liteboxer trainers.

We all know what you’re considering…

… Peloton for boxing. And truthfully, why not?

From March to October of 2020, dwelling health income doubled to $2.3B vs. the earlier yr. Over the similar span, treadmill gross sales spiked 135% whereas stationary bike gross sales have been up 3x.

Additionally:

• Peloton itself noticed sales growth of 232% throughout shutdowns.
• Power coach Tonal’s gross sales grew 8x+ in 2020. It simply raised $250m in March, bringing its valuation to $1.6B.
• VR health app Supernatural, the place gamers blast targets in scenic areas, noticed subscriptions ($19/month) double after Quest 2 launched final fall.

However what occurs now that gyms are again?

A New Client and Coefficient Capital survey found 76% of Individuals began figuring out extra at dwelling in 2020, and 66% most well-liked it.

Analysts told The Washington Submit that individuals will probably maintain utilizing the  gear and routines they’ve invested in, however will search out gyms for social experiences.

Likewise, health execs who spoke to The Wall Road Journal predict exercisers — like staff — will go hybrid, splitting their sweat between the health club and residential.

TBH, at-home boxing might be extra thrilling than that winnerless Mayweather vs. Paul struggle.