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Glen Scott is govt artistic director of VMLY&R West. Primarily based in Seattle, he leads work at a rising workplace that companies purchasers up and down the West Coast, together with Intel, Microsoft, Fb, Mazda, Nationwide Cattlemen’s Beef Affiliation and Driscoll’s Berries.
Previous to becoming a member of the West workplace, Glen served as group artistic director main a staff dealing with digital AOR obligations for Gatorade.
All through his years within the business, Glen has had the chance to launch many “firsts”: a branded Snapchat integration thought of a keystone second within the platform’s historical past; the primary VR sport to include actual throwing mechanics and a volumetric seize of a professional athlete; the primary dwell sports activities broadcast on Twitter that allowed the viewers to take part in actual time; a first-of-its-kind Fb Messenger bot delivering bespoke soccer drills primarily based on expertise and place; and the primary branded YouTube homepage takeover.
He is at all times sport for tackling one other first on behalf of his purchasers.
We spoke to Glen for our Time-Out collection, the place we chat with people within the sports activities world about their favourite athletes, groups, sports activities motion pictures and exhibits, and their love of sports activities usually.
Glen, inform us…
The place you have been born, and the place you reside now.
I grew up in Zion, Illinois, and presently dwell in Seattle.
Your earliest sports activities reminiscence.
I grew up subsequent door to my grandpa, who at all times had the Cubs radio broadcast on. It turned the soundtrack for a lot of my childhood and remains to be my go-to method of consuming baseball. Additionally, the power that the ’85 Chicago Bears Tremendous Bowl-winning staff infused all through the world cemented my love of sports activities.
Your favourite sports activities groups.
I like Chicago sports activities … Bears, Bulls and Blackhawks. However I absolutely embrace the outsized affect the Cubs have performed in my life. Having the ability to share a mutual love of the sport and staff with generations of my household has been superb. Whereas the primary couple many years of my life cemented the “lovable losers” imprint on me, the satisfaction of seeing them pull off the last word W in 2016 was probably the most rewarding sports activities expertise of my life.
I additionally spent 10 years dwelling in Las Vegas and beloved how the Golden Knights immediately turned a galvanizing pressure inside a group that desperately wanted it. To see their success in 12 months one, after all the things town went via from the horrendous capturing that occurred, was one of the crucial inspirational sports activities tales I’ve ever witnessed.
Your favourite athletes.
Jordan. Sort of onerous being from the Chicago space and never saying MJ. Basketball, tradition and sports activities promoting would not be the place they’re at present with out him. Second could be Derrick Rose. He gave Chicago all the things he might, and I get pleasure from seeing each ounce of success he will get.
Your favourite sports activities present or podcast.
The Last Dance. See above. However past simply MJ, The Final Dance confirmed how all the roster of the ’90s Bulls groups and coaches outlined tradition for a decade and past. Plus, it was the meme machine all of us wanted originally of lockdown.
Your favourite sports activities film.
The Rocky/Creed franchise. I consider boxing is the most effective sport for motion pictures. Do not get me incorrect, I like Friday Evening Lights, He Obtained Recreation, White Males Cannot Leap, 42, Discipline of Goals and plenty of extra. However to me, boxing boils all that all the way down to sport’s simplest kind. Apart from, how are you going to get extra iconic than Rocky Balboa, Apollo Creed, Ivan Drago, Clubber Lang and now Adonis Creed?
A current challenge you are pleased with.
I am unable to share any work simply but, however we have not too long ago engaged with a VR shopper that performs closely within the sports activities area. Between gaming and streaming content material, we’re simply scratching the floor of how VR, and AR for that matter, will affect the sports activities world. I am proud our staff will get to play even a small half in advancing that affect.
Another person’s challenge that you just admired not too long ago.
The WNBA 25th anniversary campaign and programming is phenomenal. Quite a bit has rightfully been stated in regards to the efforts of the sports activities world in pushing equality these previous years, however the WNBA has been about that from the bounce. The twenty fifth anniversary of its inception is a good inflection level to acknowledge the efforts of all these superb girls, and simply how a lot work there may be nonetheless to be completed. The message is genuine, and the gamers are within the highlight.
What sports activities can try this nothing else can.
It is the good equalizer. If you see tales of athletes who beat all odds, or groups who overcome tragedy, it permits us to root for one thing past only a staff or nation. We root for our personal humanity.
What you would be doing in case you weren’t within the sports activities world.
I labored at a video rental retailer again in highschool and actually loved that. So possibly I might go get a job at that final Blockbuster in Bend, Oregon.
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